BYRDLI and Visit Greater Palm Springs have joined forces to launch 'The Edit', a captivating campaign featuring Australian creator Will Salkeld. This collaboration showcases the vibrant city of Palm Springs and its surrounding areas, highlighting the region's unique blend of art, adventure, and cultural richness. Salkeld's minimalist compositions and cinematic approach to travel photography will be transformed into immersive experiences, allowing travelers to explore and book directly through his BYRDLI Travel Club.
The campaign, inspired by Palm Springs' iconic aesthetics, will take viewers on a journey through the Greater Palm Springs region, from the breathtaking landscapes of Joshua Tree to the bustling heart of the Coachella Valley. It emphasizes the destination's contrasts, where serenity meets story, and history intertwines with modernism. The Edit: Palm Springs is an invitation to immerse oneself in the region's creative energy, with every experience curated and bookable in real-time.
Vanessa Richards, Co-Founder of BYRDLI, emphasizes the emotional connection to architecture and light, stating, 'Greater Palm Springs carries a creative identity that’s unmistakable.' Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs, adds, 'Our destination has always inspired creativity through design and emotion.'
The campaign's key themes include design, wellness, outdoor adventures, culinary delights, and cultural exploration. It celebrates the city's iconic architecture and golden light while inviting travelers to discover its evolving creative scene. From architectural enclaves to desert drives, spa sanctuaries to local art trails, the campaign highlights the diverse experiences that make up Greater Palm Springs, a collective of nine cities with unique histories and stories.
Will Salkeld, known for his minimalist compositions and detailed itineraries, will curate bookable experiences within his BYRDLI Travel Club. Each stay, meal, and moment will be seamlessly linked to Salkeld's travel products, making the art of travel an effortless act of discovery and booking.
This collaboration between BYRDLI and Visit Greater Palm Springs showcases the platform's creator-commerce technology, transforming storytelling into measurable tourism results. Creators on BYRDLI build their own travel storefronts, called Travel Clubs, where they curate destinations, hotels, and experiences for their audiences to book directly. They are also supported by BYRDLI's expert travel agents, the BYRDLI Concierge, who assist in creating and selling custom travel packages.
The campaign continues BYRDLI's global expansion and its work with leading tourism organizations worldwide, connecting destinations with travelers through trust, creativity, and culture. Richards concludes, 'The most powerful travel stories aren’t made in boardrooms; they’re made in the moments between, by people who truly live them.' The Edit: Palm Springs launches on November 10, 2025, and is a testament to the power of real culture driving real visitation.
